What it claims?
Claims to actively improve the moisture levels of the lips as well as helping to achieve a smoother lip surface in one week. States that it provides a high pigment lip colour, as well as giving the appearance of fuller lips. The lipstick is made up of 60% emollients with added conditioners and antioxidants to help improve the condition of the lips.
Colour
Obviously the colour of a lipstick is highly personal and I actually like this more than I thought I would. As a paler girl I can definitely see this looking a lot better when I am wearing a bit of fake tan as it does look a little stark against my skin tone. It does look quite shimmery in the bullet, however this only translates on the lips as a slight sheen as you can see above.
Does it fulfil its claims?
Well, yes and no. I'd definitely agree with its moisture claims, as someone with very dry lips i found this to glide on and not collect in the dry flaky parts of my lips. It has no longevity claims, and rightly so with it being such a balmy texture it doesn't last terribly long it is however a dream to reapply so I don't really think that this is too much of a problem. Where I do contend its claims is on the topics of the plumpness it gives the lips and it contributing to the improvement of the lips. I think that these photos show that other than defining the outline of the lip line, as all lipsticks do, which can make the lips look a little bigger, I do not find that it makes my lips look any plumper than my other lipsticks. The lipstick claims to smooth the lip surface within one week, however I can't see anyone wearing this enough to really test out those claims.
Overall Rating 4/5
I really like this lipstick and think that the formula is fantastic especially for the price. It is not for you if you enjoy a matte bold lipstick, rather it is an everyday moisturising formula that doesn't take much preparation or thinking about to apply.
You can purchase the lipstick here for £7.99, and they are currently on a 3 for 2 deal.
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