What it claims?
Claims to give four benefits to the lashes, lengthening, curling, volumising and conditioning.
Packaging
I feel like this is one of the main draws of the product. It really is unusual, most mascara tubes are very similar shapes and colours, this however is completely different with it being encased in a material. The material of the mascara tube is definitely helpful when it comes to applying the product, as it gives you more grip ensuring that you have more precision. The packaging is however, somewhat problematic as the material attracts finger marks, so if that bothers you then this is something to note. Having said this, I would like to note that i love the packaging it is a little tacky and gaudy but i really like it, its eye-catching and I like the textile nature of it.
Is it for you?
As with every product, it depends. If you love the look of lengthened and slightly volumised lashes, then yes, this is absolutely the perfect product for you. It ranks among the best mascaras I have ever used, and I think that this is due to the brush, it is thin and long with a lot of individual bristles that grab on to every lash. The brush bucks the trend for large cumbersome brush heads that I believe make it very difficult to apply mascara without blobbing on to the eyelid. i don't find that it particularly holds a curl, but then it doesn't claim to, although this may have something to do with it not being waterproof.
My only problem with the mascara is its formulation. I do not have particularly oily eyelids and never have the problem of flaking mascara, this is the first mascara I have used that gives me black flakes on my cheeks by the end of the day. Despite this, I still very much enjoy this product I just have to bit a little bit more dilligent about checking my face during the day.
Possible Dupe
i find this product to be incredibly similar to the original Rimmel London Lash Accelerator mascara which is a fraction of the cost, at just £7.99, of the Tarte equivalent. Not only are the brushes similar, but they both give a lengthened, separated and slightly volumised look.
Availability
You can purchase this mascara for £21.50 from QVC, here. Just in case you did not know tarte is only available in the UK exclusively from QVC, there are some fantastic deals to be had there which in many cases make the products cheaper than they would be in America, which i just think is fantastic.